Social networking is wonderful! I graduated from MSU with a degree in Advertising/Public Relations (OK, so it was a LONG time ago . . .) and we always were taught that word-of-mouth advertising was one of the most effective means of sales.
That's what the whole concept of social networking seems like to me, only it's word-of-computer instead. And its reach and impact is so wide and only limited by those who don't own or work with computers and the internet. The potential for effective marketing just boggles the mind.
Some of the drawbacks to this social networking is that it isn't always as truthful as reality. That picture of the hot girl on MySpace may mislead or misrepresent the actual person. Everyone can take a least one good picture . . . right? You can be whoever you want to be online-hence the chance for "negative" encounters.
When I was in high school, "slam books" were circulated at one time. Basically, a person's name was listed on the top of a page in the book and then the book was passed around for anonymous commentary. Some of the comments were so cruel-social networking now calls this cyber-bullying. Seems like this is a phenomena that transcends time and medium.
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